IInsights

Notes from the work.

Short, sourced answers to questions about our work. Each note says what is documented by others, what we have built ourselves, and what is still only our approach.

  1. ·

    Does a website need special optimisation to appear in AI search?

    For Google, no special optimisation is needed beyond sound search fundamentals. What is documented, what one study found, and what we do.

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  2. ·

    What makes a client brief worth filling in?

    One that asks only what applies, needs no account, and is checked before it is sent. Lessons from building Brief Builder.

    Read article

  3. ·

    Does automating a workflow always need AI?

    No. Where inputs are predictable, rule-based automation is often enough. How we decide between rules, AI and people.

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Lab

  1. Web app (PWA)

    Finemy

    One number instead of a spreadsheet.
  2. Web app (installable PWA)

    Brief Builder

    A brief your client can actually fill in.
  3. Product brand & E-commerce Integration

    Strange Forms

    Original patterns created by the brand's artist and designer.

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