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AI Lead Generation

Find the clients and contacts that fit your business.

We use AI to search for companies that match your ideal client and to identify the specific people worth contacting there. You get a researched list, checked by a person, instead of a database bought by volume.

Who it’s for

B2B companies that know who their best clients are and want to find more of them.

It may be for you if

  • Your best clients came through referrals, and you want a way to find more like them.
  • Bought contact lists brought few replies and many wrong addresses.
  • Your sales team spends more time searching than talking to prospects.
  • You are entering a new market or segment and don’t yet know who is in it.

01What you get

What you get

  1. A written profile of your ideal client
  2. A list of matching companies, with why each one fits
  3. The people to contact in each company, from public business sources
  4. Notes on how the list was built, so the search can be repeated

02In detail

What it involves

AI lead generation replaces guesswork and bought databases with a focused search for the companies and people most likely to need what you offer.

  1. Your ideal client profile

    We start from your best existing clients: their industry, size and location, the problems you solve for them and the signals that a company may need you now. The profile is written down and agreed before the search begins.

  2. Finding matching companies

    AI helps search public business sources, such as company websites, business registers and professional profiles, for companies that fit the profile, and summarises why each one fits.

  3. Identifying the right people

    In each company we look for the roles that make or influence the decision, using only publicly available business information.

  4. Checked by a person

    A person reviews every company and contact before it reaches you, removing weak matches and outdated information.

  5. A list you can use and repeat

    You receive the list in an agreed format, with notes on how it was built, so the search can be repeated or extended later.

03Why it pays off

Spend sales time on companies that fit, not on lists that don’t.

Outreach works best when every company on the list has a reason to be there. A focused, researched list makes each conversation more relevant and keeps your sales effort on prospects that could become clients.

Bought databases are sold by volume. They are often out of date, loosely matched to your offer and full of contacts with no connection to what you sell. The result is many messages, few replies, and a sender reputation that suffers each time a message is ignored or marked as spam.

A researched list starts from the other end: from the clients you already serve well. Once the ideal client is defined, AI makes it practical to review far more companies against that profile than a person could by hand, and to note why each one fits. A person then checks every entry, so what reaches you is a shortlist, not a dump.

Knowing why a company fits also changes the first message. Instead of a generic pitch, your team can open with something specific to that company’s situation, which respects the recipient’s time and is more likely to start a conversation.

A list built from documented public sources can also be explained. In the EU, the GDPR requires that people whose details were not collected from them directly are told where the data came from and how they are used, at the latest at the first contact. Documented sources make that straightforward; a bought list of unknown origin does not.

  • More relevant conversations

    Each company comes with the reasons it fits, so outreach can be specific.

  • Less time searching

    Your team receives a checked shortlist and spends its time on contact, not research.

  • A method you can repeat

    The profile and the search notes let the search run again as your market changes.

  • Sources you can explain

    Every contact comes with the public business source it was found in.

  1. Fig. 1

    1 month at the latest: when people must be told where their data came from and how they are used, if the data were not collected from them.

    DATA OBTAINED1 MONTHFIRST CONTACTINFORM BY THEN, IF SOONERWEEKS

    If the data are used to contact the person, the information is due at the latest at the first contact.

    About this figure: 1month

    Article 14(3) of the EU General Data Protection Regulation (Regulation 2016/679). This is a legal requirement, summarised here; it is not a statistic and not legal advice, and how it applies depends on the situation.

    Source: EUR-Lex, Regulation (EU) 2016/679 (GDPR), Article 14(3) (external site), 2016

These figures come from studies and rules in other settings. They show why the work matters, not what will happen in your business.

04How we work

How we work

  1. Define the target

    Your best clients today, and what makes a new company a good fit.

  2. Search and research

    AI finds and researches matching companies and the people in them.

  3. Check and deliver

    A person reviews every result before the list reaches you.

We start by defining your ideal client together: the industry, size, location and signals that make a company a good fit.

AI speeds up the search and research; a person checks each result before it reaches you.

Our full process, step by step

Jolanta placing a sticky note on a whiteboard planning wall with columns for discovery, plan, build, test and launch
Jolanta Żochowska Designing and building

Questions?

Have questions? Let’s talk.

Not sure whether this fits your situation? Tell us briefly what you’re working on. We’ll read it, ask a few questions and suggest a sensible next step, even if that step isn’t working with us.

  • A short description of the problem is enough to start.
  • No sales script and no obligation.
  • You talk to one of the founders, not an account manager.

05FAQ

Frequently asked questions

Where do the contacts come from?

From public business sources, such as company websites, business registers and professional profiles. Every contact comes with the source it was found in.

Do you sell or buy contact databases?

No. Each list is researched for your ideal client profile and checked by a person before it reaches you.

What about GDPR?

We use public business information only and note where each piece came from. When you contact people, the GDPR requires that they are told where their data came from and how it is used; documented sources make that straightforward.

Do you also send the messages?

The service is the researched list: the companies, why each one fits and the people to contact. How you reach out stays with your team.

What is an ideal client profile?

A written description of the companies you serve best: their industry, size and location, the problems you solve for them and the signals that a company may need you now. It is agreed before the search begins.

Where does AI help?

It speeds up searching public business sources for companies that fit the profile, and summarises why each one fits. A person then checks the results.

Which people do you find in each company?

The roles that make or influence the decision, using only publicly available business information.

How is the list checked?

A person reviews every company and contact before it reaches you, removing weak matches and outdated information.

In what form do we receive the list?

In a format agreed with you, with notes on how it was built, so the search can be repeated or extended later.

How much does it cost?

It depends on the scope. After a first conversation we describe what the work would include and what it would cost, in writing, before anything starts.