No. Where the inputs are predictable and the rules can be written down, rule-based automation is often enough, and it is easier to check. AI earns its place where inputs vary, such as free text or inconsistent documents, and then a person should stay in review.
An example from Małgosia’s work
For Messageworks, Małgosia automated a 5,000-page catalogue using Illustrator scripting and signage colour logic, reducing the workflow from weeks to hours. This is individual project experience, not an AX Designers company result.
How we decide (our approach, not a research finding)
Rules: structured inputs and explicit logic, such as layouts, colour rules, naming and file conversion.
AI: varied or unstructured inputs, such as free text, mixed documents and first drafts, with a person reviewing the output.
People: decisions with consequences, exceptions, and anything a customer sees first.